Jack Kent

First designer at Grubhub. I help startups
design incredible user experiences.
The first designer and second hire at Grubhub. I led product design and branding as we pioneered food delivery, scaled to 1000+ people, and went public. Post-Grubhub, I worked with several startups before founding Aligned. I'm now excited to work on interesting projects with talented people.
  • Lead Designer at Grubhub. I led product design and branding for nine years as we pioneered food delivery, scaled from four to 1,000+ people, and went public.
  • UX & Branding work for startups, including SpotHero, Fixer, and OfficeLuv.
  • Founder of Aligned Meetings, a B2BC productivity app.
See full resume on LinkedIn
UX Consultant/Freelance Designer
2015–Current
  • SpotHero: Redesigned the UX design of their B2C iOS app.
  • Fixer: Crafted the logo and visual identity for the B2C home-repair startup.
  • StyleBee: Designed the initial UX/UI for the stylist-on-demand platform.
Lead Designer,
Batch
March 2023–May 2023
  • Identified critical UX improvements to their payment flows on both web and mobile apps.
  • Conducted user research to determine the brand's key value propositions.
  • Redesigned the homepage, resulting in a 10% lift in conversion.
Founder,
Aligned Meetings
May 2018–June 2021
  • Identified, built, and took to market an innovative B2BC SAAS product.
  • Researched and identified a user need, built and went to market with an innovative user experience.
  • Hired, managed, and mentored an early-stage software engineer.
  • Wrote a new algorithm for scheduling meetings in collaboration with the software engineer.
Lead Designer,
OfficeLuv
July 2016–Jan 2018
  • Oversaw all product design, user research, and marketing design for B2B SAAS platforms.
  • Helped set product strategy in a collaborative partnership with the VP of Product.
  • Facilitated design sprints with internal and external participants to uncover customer insights.
Lead Designer,
Grubhub
Jan 2012–Jan 2015
  • Oversaw product design for Grubhub’s B2C and B2B product suite.
  • Set design roadmaps, design reviews, and design strategies.
  • Provide leadership, coaching, and feedback to a team of designers, researchers, and copywriters.
  • Led the first cross-functional team dedicated to growth, consisting of engineering, design, and data, resulting in a 20% lift in critical business metrics.
  • Established and led design reviews to ensure design standards and consistency.
Creative Director,
Grubhub
June 2008–Jan 2012
  • Oversaw design for both B2C and B2B apps during a period of 100%+ YOY growth.
  • Played a primary role in defining, designing, and growing the Grubhub brand identity.
  • Designed and directed copy for national ad campaigns, leading to a sharp increase in orders placed.
  • Scaled Creative and Product design teams, managing designers and copywriters.
  • Developed and honed leadership skills with help from leadership and colleagues.
1st Designer/2nd Hire,
Grubhub
Oct 2005–June 2008
  • Designed the first delivery-restaurant online-ordering platform.
  • Worked closely with the founders to help bring their product vision to market.
  • Responsible for all UX design, interaction design, visual design, plus branding and product marketing.
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