Jack Kent - Lead Product & UX Designer

UX Consultant/Freelance Designer

2015–Current

Lead Designer,

Batch

March 2023–May 2023

Identified critical UX improvements to their payment flows on both web and mobile apps.
Conducted user research to determine the brand's key value propositions.
Redesigned the homepage, resulting in a 10% lift in conversion.

Founder,

Aligned Meetings

May 2018–June 2021

Identified, built, and took to market an innovative B2BC SAAS product.
Researched and identified a user need, built and went to market with an innovative user experience.
Hired, managed, and mentored an early-stage software engineer.
Wrote a new algorithm for scheduling meetings in collaboration with the software engineer.
Designed and built the B2BC SAAS product with the software engineer, using iterative design and agile development to quickly go to market.
Responsible for all business strategy, product design, and user research.

Lead Designer,

OfficeLuv

July 2016–Jan 2018

Oversaw all product design, user research, and marketing design for B2B SAAS platforms.
Helped set product strategy in a collaborative partnership with the VP of Product.
Facilitated design sprints with internal and external participants to uncover customer insights.
Built prototypes to effectively communicate designs.
Planned and conducted user interviews and usability tests to continually improve designs.
Explored versatile UX design solutions within the office space using emerging technologies.

Lead Designer,

Grubhub

Jan 2012–Jan 2015

Oversaw product design for Grubhub’s B2C and B2B product suite.
Set design roadmaps, design reviews, and design strategies.
Provide leadership, coaching, and feedback to a team of designers, researchers, and copywriters.
Led the first cross-functional team dedicated to growth, consisting of engineering, design, and data, resulting in a 20% lift in critical business metrics.
Merged a cross-functional team and set design processes after the Grubhub/Seamless merger.
Worked with other leaders across the organization to design, build, market, and ship successful product initiatives.
Led multiple design initiatives at a time through a fast-paced, agile product development process.
Established and led design reviews to ensure design standards and consistency.

Creative Director,

Grubhub

June 2008–Jan 2012

Oversaw design for both B2C and B2B apps during a period of 100%+ YOY growth.
Played a primary role in defining, designing, and growing the Grubhub brand identity.
Designed and directed copy for national ad campaigns, leading to a sharp increase in orders placed.
Scaled Creative and Product design teams, managing designers and copywriters.
Established the first design systems and brand guidelines, baking in flexibility as the team and product grew.
Developed and honed leadership skills with help from leadership and colleagues.

1^st Designer/2^nd Hire,

Grubhub

Oct 2005–June 2008

Designed the first delivery-restaurant online-ordering platform.
Worked closely with the founders to help bring their product vision to market.
Responsible for all UX design, interaction design, visual design, plus branding and product marketing.
Learned design facilitation skills, how to lead cross-functional teams, and the value of balancing pragmatic and creative thinking in a boot-strapped startup.

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