Product Designer & Founder

Second hire → IPO, and twenty years of every stage in between.

As Grubhub’s first designer, I shipped the first food delivery app in the App Store, and led the growth team that helped us dominate the delivery space. I’ve built design systems, hired the teams that used them, and merged two of them after an acquisition. Still hands-on, I’ve designed, built, and shipped two AI-native products solo. The tools finally caught up to how I’ve wanted to work. Open to interesting opportunities.

Design Work

Aligned: Designing for Makers & Managers

Aligned2021

Crafting a product to give makers back their afternoons

Twenty interviews found two needs in tension: makers wanted uninterrupted time, managers wanted meetings to produce something.

0→1 Product Design
Systems Design
Interaction Design
User Research
Brand & Visual Identity

Hummingbirds: From Winging It to Scaling It

Hummingbirds2025

Designing a support system that scales without headcount

One support system spanning three products, validated in usability testing and handed over before build.

Systems Mapping
Multi-Surface UX
Stakeholder Management
Flow Design
Admin Tooling

Grubhub2014

Running the team and process behind a 23% lift in conversion

The testing practice behind Grubhub's growth years, and the rule it produced: results track what changes for the user.

Consumer Conversion
Experimentation & Testing
Interaction Design
Cross-Functional Leadership

Hummingbirds2025

Growing signups with a rebuilt onboarding flow

A sign-up form rebuilt into four steps, asking for less up front and gating the payoff behind the rest.

User Interviews
User Flows
Prototyping
User Experience

Building an Office Management Platform in Four Months

OfficeLuv2017

Shipping a complete office platform in four months

One platform serving office managers at a desk and attendants on their phones, from the same data.

User Interviews
Emotional Resonance Testing
Prototyping
Pricing Prioritization

Grubhub2015

Building the design org from solo designer to IPO

Nine years of building a design practice — the hires, the structure, the processes — then merging two of them into one.

Design Leadership
Team Building
Establishing Processes
Design Systems
Org Design

Grubhub2010

Creating the Grubhub brand that led to hyper-growth

A handcrafted identity built when every competitor looked alike — down to a typeface we drew ourselves.

User Interviews
Emotional Resonance Testing
Visual Design
Copywriting